Motivating students to engage fully with their schoolwork is a perennial challenge for educators. What's more, many time-honored motivational tactics, such as offering incentives or rewards for specific outcomes, tend to produce only short-term effects-and sometimes backfire completely. This webinar provides teaching strategies to sustain students’ levels of interest and effort.

Our expert guests-teacher and author Larry Ferlazzo and principal Chris Wejr-will provide background and actionable strategies for creating conditions in classrooms and schools that inspire students to take greater ownership of their learning and futures. Among the topics they will address are relationship-building, collaborative learning, praise strategies, opportunity-based instruction, and meaningful communication of expectations. They'll also respond to viewers’ questions on specific challenges and problem-areas concerning motivation. Registrants will also receive an exclusive discount offer for Ferlazzo’s newest book: Self-Driven Learning: Teaching Strategies for Student Motivation.

A former math and science teacher, Chris Wejr is the principal of Kent Elementary School in Agassiz, British Columbia, Canada. Under his leadership, Kent Elementary has moved away from awards, rewards, and honor rolls, and has seen increased achievement and a more positive school culture as a result. Wejr writes about student motivation and other education issues on his blog, The Wejr Board. Follow him on Twitter at @chriswejr.

An award-winning English and social studies teacher at Luther Burbank High School in Sacramento, Calif., Larry Ferlazzo is the author of, among other books, Helping Students Motivate Themselves: Practical Answers To Classroom Challenges and the forthcoming sequel, Self-Driven Learning: Teaching Strategies for Student Motivation (both from Eye on Education). He writes the popular Websites of the Day Blog, as well as Education Week Teacher’s advice-column blog Classroom Q&A With Larry Ferlazzo. He is on Twitter at @LarryFerlazzo.

All registrants will receive a coupon code for 20% off Self-Driven Learning: Teaching Strategies for Student Motivation.

Moderator: Anthony Rebora, managing editor, Education Week Teacher

One of the most critical factors in effective teaching and learning is explaining to students what they will be learning and why. Establishing a clear purpose and communicating how it is relevant to the students, teachers can increase motivation and attention, say teacher-authors Doublas Fisher and Nancy Frey

Fisher and Frey-authors of The Purposeful Classroom: How to Structure Lessons with Learning Goals in Mind-will clarify the differences between an objective, which a teacher establishes for him or herself in lesson planning, and a purpose, which the teacher communicates to students. They'll offer strategies for crafting purposes that are neither too broad nor too narrow, but that appropriately guide student learning. And they'll discuss how intentional planning can lead students to take ownership of their learning and become better, more motivated critical thinkers.

Douglas Fisher, Ph.D., is a professor of educational leadership at San Diego State University and a teacher leader at Health Sciences High and Middle College. He is the recipient of an International Reading Association Celebrate Literacy Award, the Farmer award for excellence in writing from the National Council of Teachers of English, as well as a Christa McAuliffe award for excellence in teacher education. He has published numerous articles on reading and literacy, differentiated instruction, and curriculum design as well as, among other books, Better Learning Through Structured Teaching and Text Complexity: Raising Rigor in Reading.

Nancy Frey, Ph.D., is a professor of literacy in the School of Teacher Education at San Diego State University and the recipient of the 2008 Early Career Achievement Award from the National Reading Conference. Nancy has published articles in The Reading Teacher, Journal of Adolescent and Adult Literacy, English Journal, Voices in the Middle, Middle School Journal, and Educational Leadership, as well as numerous books with co-author Douglas Fisher. Nancy is a credentialed special educator, reading specialist, and administrator in California, and teaches at Health Sciences High and Middle College.

Moderator: Liana Heitin, managing editor, Education Week Teacher

For many, the quintessential image of a salesperson is still that of a slick, pushy man in a suit. But these days nearly everyone, including teachers, is involved in selling—or "persuading, influencing, and convincing others," says author Daniel Pink. And in an Internet-fueled world where knowledge is readily available, sellers need new tactics.

In this webinar, Pink will offer strategic advice for educators from his new book To Sell Is Human: The Surprising Truth About Moving Others. He'll explain what he calls the new ABC's of selling—attunement, buoyancy, and clarity—and how educators can use these tactics to "move" students. Drawing on a wealth of social science findings, Pink will also discuss the qualities of an effective salesperson, ways to make a message clearer, and the importance of understanding others' perspectives.

Daniel H. Pink is the author of five books about cognitive science and the changing worlds of work and learning- including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His latest book, To Sell is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of sales. Pink has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

Moderator: Liana Heitin, managing editor, Education Week Teacher