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  Presenters:
           
 

Presenter:

Sarah Skerik
Vice President, Content Marketing
PR Newswire


 






 



 



 


 

           

Newsworthiness: New Context & Opportunities for PR


What’s newsworthy? The very definition of “news” is changing, and this evolution creates the opportunity for PR pros to create timely content that earns credibility, earns media and generates ongoing (and relevant) visibility for the brand.

Taking pages from the journalistic and content marketing playbooks, this webinar will include a discussion on the evolution of news, how to map the resources within your own organization and ways to identify different opportunities a responsive PR department can capitalize upon.

 


Date: January 23, 2014
Time: 1:00pm ET
Duration: 60 minutes

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