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     Speakers
 
  Presenter:

Rachel Foster
CEO
Fresh Perspective Copywriting
 
  Presenter:

Scott Armstrong
Partner
Brainrider
 
  Moderator:

Erika Kash
Product Manager Online Services
PR Newswire
 
   
 
Powering B2B Content Marketing Campaigns Through Multimedia

Date: April 9, 2014
Time: 1:00pm EST
Duration: 60 minutes
Questions? support@inxpo.com


The B2B buying process has changed. In today’s content-heavy market, you can no longer rely only on brochures to close sales. In fact, the latest TechTarget Media Consumption Research Brief revealed that 65% of B2B technology buyers need at least four pieces of content before they make a shortlist of vendors. The content that influences them includes white papers, videos, blog posts and much more.

In this webinar, we will show you how to think beyond the brochure and use multimedia content to engage leads and convert them into customers. You will discover:



  • The key to multimedia marketing success.
  • How to choose the right multimedia asset to compliment your initiatives
  • Best practices for creating blogs, videos, infographics, downloadable resources and presentations

 


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