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     Speakers
 
 

Presenter:

Adam B. Needles
Chief Strategy Officer and Principal
ANNUITAS

 
  Presenter:

Ken Wincko
SVP, Marketing
PR Newswire
 
  Moderator:

Michael Pranikoff
Global Director, Emerging Media
PR Newswire
   
 
Mapping Communications Strategies to Resonate With the New Buyer

Date: August 28, 2014
Time: 1:00 pm ET
Duration: 60 minutes
Questions? support@inxpo.com


Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative & and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns.  As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

During the webinar we will discuss:

  • How to influence behavior through authentic and transparent content
  • The evolution of earned media, and how to harness it
  • The role of distribution as the missing link to any content plan

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