Iconic Moments in Color
12:00 PM ET
Thursday, March 14, 12:00 PM ET
Color permeates all facets of the beauty and personal care space, from products to packaging. Influencing 50% - 85% of ideas and product purchase decisions, color is pivotal element to a successful design and brand strategy. Understanding how colour plays into consumer consciousness and its affect on consumer purchasing decisions will help you to better integrate colour into your design strategy, strengthen your overall message, shape customer perception and stand out in a competitive marketplace. Join Laurie Pressman, VP Pantone Color Institute for this informative look into the powerful language of color.
Laurie Pressman, Vice-President, Pantone Color Institute
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