Breaking Through: Insight Into District Buyer Decisions
This event took place on Thursday, Jan. 30, 2014, 1 to 2 p.m. ET.

Drawing upon a recent survey of nearly 1,900 school district leaders, education company marketing executives, sales leaders, and sales teams will gain deeper understanding of district leaders’ buyer processes. Education Week Marketing’s survey, “Breaking Through: Insight Into District Buyer Decisions,” asked district administrators across the nation to provide valuable insights into their vendor selection processes.

Insights you will gain from our findings include:

  • Who to target (i.e., who are the “true” purchasing influencers?)
  • Key marketing messages to grab district leaders’ attention
  • Top challenges district leaders are facing today
  • What they want from their vendors and solutions
  • Major milestones in their purchasing cycles
  • Platforms used to gather information about vendors
  • Valuemetric perspectives on pricing, quality, and brands

Who should attend:

  • Marketing VPs and Managers
  • Sales VPs and Salespeople
  • Product Managers

  • To learn more about the challenges and opportunities district leaders face when choosing a vendor, watch our open discussion on key findings.


    Sean Herdman, Associate Publisher, Sales & Marketing, Education Week

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