Advanced Training: Maximize Marketing Budget Returns to Rock 2017


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With 2017 just around the corner, the time is rapidly approaching to evaluate your marketing allocations for the year. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea to take a hard look at your marketing strategy as a whole.


In this webinar, our panel of dealers and industry experts will discuss the marketing initiatives that gave them the most bang for their buck in 2016, as well as what they will be investing in for 2017.


Attend this webinar to learn:

  • What marketing initiatives delivered the best return for dealers
  • What the newest marketing technologies can do for your dealership
  • The criteria you should use to evaluate your digital marketing vendors
  • What you should be thinking about from a strategic marketing perspective


David Kain

President, Kain Automotive Group

David Kain has an extensive automotive retail background having grown up in his family’s Ford Dealership. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of, the dealer/factory owned joint venture that is the Internet lead provider to Ford and Lincoln dealers, where he served as the Chief Operating Officer from startup until he developed

David primarily provides in-dealership training and is regarded as an expert in both Internet / BDC Sales Training and all facets of Digital Marketing. He is an active speaker at many industry events including the NADA Convention, State Association Workshops, Driving Sales Executive Summit and Digital Dealer. He has presented Internationally for Mercedes Benz China in Shanghai as well as at Fenabrave’ in Sao Paulo, Brazil. In 2013 he was the featured International Speaker at the AADA Convention in Australia.

Kristy Elliott

Dealer/Operator, Sunshine Chevrolet

Kristy Elliott joined her family’s automotive business in 2014 after an almost twenty-year career in nonprofit higher education and healthcare marketing and development. She is currently the Dealer/Operator of Sunshine Chevrolet in Arden, NC and the Executive Manager of SunStar Network (a BDC Company). Her family also owns Don Elliott Autoworld and Don Elliott Ford in Texas. Kristy is a graduate of Baylor University and NADA Dealer Academy.

Billy Frank

General Manager, Clear Lake Infiniti

As the Executive Manager of Clear Lake Infiniti Billy harnesses his over 15 years of Automotive experience to garner top-notch results in every aspect of the buying process. From the original inquiry all the way to the service after the sale, the team-oriented, high-performance culture that is created throughout his dealership maximizes customer satisfaction and profit. He leverages entrepreneurial vision, branding, and eCommerce specialization to deliver lucrative results to meet and exceed company objectives. Utilizing his progressive tactics pushed his previous dealership, Southwest Infiniti, to becoming #6 in the nation. With humble beginnings as a Salesman he has climbed the corporate ladder to become a widely respected Executive who has created and implemented award-winning sales strategies.

Valerie Vallancourt

Director of Marketing, Outsell

Valerie Vallancourt is a dynamic, strategic marketing professional with expertise in creating and executing marketing strategies for revenue growth. Valerie has more than 10 years of experience in digital marketing, and is currently director of marketing at Outsell, which helps auto dealers drive more revenue by transforming how they engage customers and prospects throughout their lifecycle.

Valerie’s specialties include: implementing innovative inbound/outbound demand creation initiatives to drive revenue generation and pipeline, instituting best practices around marketing operations, and establishing integrated marketing and sales processes for lead qualification and follow up. Valerie is a proven leader in building strong, high-performing teams and collaborating cross-functionally across organizations. Valerie holds a B.A. in English Literature from the University of Oregon.

Moderator: Phil Nussel

Online Editor
Automotive News

Presented By

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