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Leveraging Account-Based Marketing and Account-Based Sales for High Growth Businesses

Start Date:4/13/2017

Start Time:11:00 AM PDT

Duration:45 minutes

Abstract:

High-performing sales development professionals know they can’t rely solely on marketing to cast a wide net and find the perfect buyer. If they want to be successful, sales development professionals must master a more targeted approach and go after the big fish themselves. In this webinar, you’ll learn:

• How to move beyond the high velocity sales model to account-based selling strategies

• How to build a pipeline of targeted accounts

• What you must do to expand existing relationships quickly

• How you can discover and connect better with more decision makers

• Latest digital sociological research on the interest, attitudes and opinions of account-based sales personas

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Speakers

Gabe Larsen

Director, InsideSales Labs
InsideSales.com


Gabe joined InsideSales with over 15 years of experience in revenue generation, from helping financial clients price and trade complex derivatives at Goldman Sachs to helping multinational organizations penetrate new markets at Accenture and Gallup. Gabe co-hosts the award-winning Sales Acceleration podcast and acts as Director of InsideSales Labs, where his expertise and research have helped more than 200 clients solve the biggest problems in the sales acceleration space.

Joe Egan

Director, Strategic ISV Partners
Microsoft


Within the One Commercial Partner organization, Joe is the Director of Strategic ISV’s for Dynamics365. Throughout his career in and out of Microsoft, he has always believe that developing a strong partner community, built on trust and mutual success takes all companies to the next plateau. Joe has worked in startups, leveraging partner channels and larger organizations creating new channels and opportunities. One of Joe’s core beliefs is to be always learning and he feels fortunate that he has been able to work and understand both sides of being a partner and ISV.

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