Start Date:4/5/2017

Start Time:2:00 PM EDT

Duration:90 minutes


The progressive beverage consumer has a plethora of beverage options from which to choose. For the non-alcohol beverage market, bottled water continues to make volume gains bringing it closer and closer to carbonated soft drinks. For the alcohol beverage market, craft brands in beer, spirits and wine are increasing their market share. Yet, large domestic brands still account for the majority of the categories fulfilling a variety of need states.

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Gary A. Hemphill

Managing Director of Research
Beverage Marketing Corporation

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation. In that role, he directs the company’s extensive information products and services, consisting of comprehensive North American beverage databases, Market Reports, Directories, State Tracking Services and customized information consulting projects.

Mr. Hemphill has worked to develop and manage two beverage databases: DrinkTell, the only comprehensive U.S. beverage database; and the All-Channel Database, the only detailed channel analysis beverage database. In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success.

Beverage Marketing publishes more than 30 industry-standard Market Reports and directories that cover the multiple beverage markets. The company’s wide range of respected U.S. reports cover soft drinks, bottled water, milk, beer, fruit beverages, New Age and functional beverages, wine, spirits, beverage packaging and more. In addition, the company publishes a select group of international reports targeting key growth markets. He has also worked to create a Canadian bottled water tracking service.

Mr. Hemphill has more than 25 years experience in the beverage industry. Previously, he served as editor of the trade publication Beverage Industry and he also directed new product publicity for the Pepsi-Cola Company where he contributed to a range of assignments. Previous to those positions, Mr. Hemphill held various newspaper writing and editing positions.

Mr. Hemphill is widely quoted in the press and has often been interviewed on both TV and radio on issues of critical importance to the beverage industry. He has spoken at a range of conferences, conventions and industry events including InterBev, the Beverage Forum, the NAMA (vending) trade show, the FMI convention, World Juice, the International Dairy Show and many others.

Mr. Hemphill holds a bachelors degree in journalism from The Ohio State University and resides in New York City.

Michael C. Bellas

Chairman and Chief Executive Officer
Beverage Marketing Corporation

Michael C. Bellas is founder, Chairman and CEO of Beverage Marketing Corporation, a strategic consulting and research firm specializing in the worldwide beverage industry.

Mr. Bellas has been a leading spokesman, consultant, writer, editor and speaker in the beverage community for more than 35 years. He is co-founder, co-sponsor and opening-day speaker of the most significant industry conference of recent years, The Beverage Forum. He is quoted regularly and frequently in publications ranging from The Wall Street Journal and The New York Times to Fortune, Forbes, Business Week and other major publications worldwide. He has also appeared on numerous television programs including 48 Hours, Moneyline, Good Morning America, Money Talks, Fox News, Power Lunch, Market Wrap, This Morning’s Business, CNN, BBC, Financial News Network, CBS Early Morning Show and CNBC.

Mr. Bellas has provided strategic and market planning counsel to most of the leading beverage companies in each of the key beverage segments. He has led numerous client engagements involving new growth strategies, market entry planning, brand development/revitalization, domestic and international marketplace assessments and sales/distribution strategy development. He has written numerous articles on the multiple-beverage marketplace and has addressed several national and international trade organizations including the World Beer and Drinks Forum, the International Bottled Water Association, the Capital Roundtable, the National Beer Wholesalers Association, the International Fruit Beverage Congress, the International Beverage Industry Exposition (InterBev), the Global Bottled Water Congress and the Dairy Food Industry Supply Association.

Mr. Bellas was born into the beverage industry: his family established and still operates two multi-beverage distributorships in Ohio. A graduate of Yale University, he holds the Juris Doctor degree from the University of Michigan and an MBA from Columbia University, where he was a McKinsey Scholar.


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