Start Date:5/16/2017

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:

The high-protein beverage category is growing, attracting new consumers, targeting new benefits and testing the boundaries of new proteins in the marketplace. In today’s marketplace, brand owners are challenged to innovate faster, drive differentiation and satisfy more nutritionally savvy, taste-driven consumers. With a growing array of protein choices, focusing on what matters to consumers is the most important job you have.  


Drawing from insights gathered from a proprietary global consumer study on protein attitudes and perceptions, combined with real world, proven formulation approaches that drive flavor preferences and cost improvement, our experts will address: 


  • The trends and challenges shaping opportunities in the high-protein beverage category today
  • How consumer perception of different protein sources should inform protein choice and positioning
  • Matching protein choice to desired formulation outcomes
  • How a “protein strategy” can drive profitable and successful brand growth


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Speakers

David Sabbagh

Senior Group Manager, Innovation
DuPont Nutrition & Health

David Sabbagh (Purdue, BS Chemical Engineering) has been with DuPont Nutrition & Health for 16 years in various R&D roles within Process R&D, Engineering and Food Applications Development. In his current role, David leads Applications Development at DuPont Nutrition & Health with an emphasis on the beverage industry. His integrated 14 person team of research fellows, scientists and technologists is focused on creating novel applications of breakthrough ingredient technologies and delivering product development innovations and solutions to a diverse consumer packaged goods and foodservice customer base. The team drives applications development throughout the industry by translating consumer insight needs into comprehensive development solutions spanning the company’s broad product portfolio including protein, fiber, hydrocolloids, emulsifiers, blend systems, probiotics, sweeteners, enzymes, protectants and targeted functional extracts.

Jean Heggie

Global Product Marketing Leader/Protein
DuPont Nutrition & Health

Jean Heggie is currently Global Product Marketing Leader/Protein for DuPont Nutrition & Health and has over 20 years’ experience in food ingredient marketing. She is responsible for the company’s global marketing initiatives focused on the protein ingredient portfolio. Much of her career at DuPont Nutrition & Health has been focused on expanding opportunities for the company’s ingredients in key health and wellness markets around the globe. Ms. Heggie holds a B.S. in Food and Nutrition, a M.S. in Adult Education and a M.B.A, with an emphasis in marketing, all from the University of Missouri – Columbia.

Ken Donaven

Business Director
The Martec Group

Ken Donaven is a Director with The Martec Group and he has diverse experience in myriad industries including food & food equipment, construction, chemical and industrial. His 17+ years of experience in technical market research include a wide variety of assignments. Ken currently serves as Martec’s Voice-of-Customer methodology lead, encompassing both quantitative and qualitative research techniques. Through his career, he has moderated hundreds of focus groups and supported dozens of quantitative brand and message tracking initiatives. Mr. Donaven holds a BA in English from Oakland University in Rochester, Michigan.

Sponsors

DuPont 

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