Start Date:Now on demand

Start Time: Register now to view immediately

Duration:60 minutes

Abstract:

Beverage Industry’s annual Craft Beer Webinar will address the new reality that faces the U.S. craft beer market as brand owners face a more competitive landscape brought on by an increasing number of operators as well as the impact of mergers and acquisitions.

 

Learn more about:

  • How the segment is responding to a deceleration in sales growth
  • The beer styles and innovation driving the segment
  • Ways in which brand owners are reaching out to consumers
  • Contributions the segment has made to overall beer category


Can't attend live? Register to view the webinar on-demand!

Speakers

Brian Sudano

Managing Partner
Beverage Marketing Corporation

Brian Sudano is Managing Partner of Beverage Marketing Corporation. Mr. Sudano’s experience covers nearly the entire beverage industry, from energy drinks to wine, with special expertise in key strategic issues by virtue of varied industry experience and broad range of projects. Mr. Sudano manages several major clients, providing on-going strategic and market advise, while leading projects in strategic planning, market entry analysis and planning, sales/distribution, business modeling, brand repositioning and international opportunity assessment. Mr. Sudano is regularly quoted in leading global business publications, including The Wall Street Journal, The Financial Times, Forbs and The Economist. He has spoken at many beverage industry events, and is a contributing editor at Beverage World magazine.

Before joining, BMC, Mr. Sudano was with Constellation Brands, a leading US beverage alcohol company, where he held the position of VP Business Processes responsible for creating and managing a corporate operations function chartered to bring best practices across Constellation’s global wine, spirits and beer businesses. While in this role, Sudano lead the due diligence and transition efforts for entering the premium wine business and provided corporate oversight for the integration and transition of the Black Velvet distillery and brands. Other activities also included oversight of business risk management and covering issues such as promotional effectiveness to performance metrics, beer logistics optimization, portfolio optimization and succession planning, among other activities.

Prior to Constellation Brands, Mr. Sudano was with Joseph E. Seagram & Sons for 10 years. At Seagram, he held various positions including leading efforts in business development, mergers and acquisitions, strategic planning, and finance. Mr. Sudano identified and negotiated several strategic alliances and business transactions resulting in significantly improved business performance. Sudano lead Seagram’s entry into beer business, organizational realignments and business integration and expansion strategies. Within Finance, he held several positions including CFO for a business unit.

Mr. Sudano received an MBA from Rutgers Graduate School of Management, a magna cum laude and honors graduate from Delaware Valley College receiving a BS and a New Jersey CPA.

Chris von der Linden

SVP & CSM Practice Lead for Adult Beverages & Perishables
IRI

Julia Herz

Craft Beer Program Director
Brewers Association

Julia Herz is the Craft Beer Program Director for the Boulder, Colorado based Brewers Association (BA) and Publisher of CraftBeer.com and BrewersAssociation.org. She has been featured by the Food Network ‘Unwrapped' Series, interviewed on National Public Radio, Featured on American Public Media’s Splendid Table, Sirius/XM, CNBC Squawk Box and Closing Bell, Fox News, GMA Live and thousands of other media outlets.

She is a BJCP Certified beer judge, an award-winning homebrewer, a Certified Cicerone®, co-author of the free CraftBeer.com Beer & Food Course, co-author of Beer Pairing and writes for the Craft Beer Muses Blog, Huff Post Taste, BrewersAssociation.org and The New Brewer Magazine.

Her areas of expertise include: The state of beer in the US, craft beer and small and independent craft brewers, beer styles and trends plus craft beer and food pairing. In her role at the Brewers Association she serves as an educator and a spokesperson for the Association.

Sponsors

 
National Honey Board
Neenah Packaging
New Age Food and Beverage
Salient Management company

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