Start Date:08/24/2017

Start Time:2:00 PM EST

Duration: 60 min 

Abstract:

A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.


This webinar will discuss:

  • Key findings and critical data insignts from a national consumer survey
  • Common product categories causing the most sticker frustration
  • How product and price labels enter the packaging value chain
  • Solutions available to help consumers have a positive experience with a brand 


Can't attend live? Register to view the webinar on-demand!

Speakers

Laura Noll (Left) and Agata Kowalska (Right)

Laura Noll

Market Research & Insights Manager
Avery Dennison Label and Graphic Materials,
North America

Laura Noll has more than 20 years experience in the market research field. Her experience includes leading research activities for multiple Fortune 500 companies. At Avery Dennison, she provides insights that inform, influence, and provide actionable business solutions across brands and business units.

Agata Kowalska

Associate Product Manager - Removable Labels, Avery Dennison Label and Packaging Materials, North America

Agata Kowalska has been with Avery Dennison since 2009, working in both, the European and North American regional headquarters. Agata leads the development of segment insights and corresponding innovations, technology trends, and new products for the removable labeling portfolio.

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How often do you discuss the performance (removability) of product/price labels with graphic designers or printers?
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