Start Date:9/20/2017

Start Time:2:00 PM EDT

Duration:60 minutes


In Beverage Industry’s annual New Product Development Webinar, experts will detail about both small and large companies are listening to the wants and needs of today’s consumers to bring about the next generation of beverage solutions.

Learn About:

  • Reinvention of traditional categories
  • The impact convenience has on new product development
  • How better-for-you trend have proliferated
  • What shopping patterns are influencing beverage innovation

Can't attend live? Register to view the webinar on-demand!


Larry Levin

Executive Vice President, Business Development

Larry Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Lexus, Porsche, Nissan, Infiniti, Starbucks, Audi, Microsoft, and Disney, just to name a few. The first three decades of his career were spent at Synovate (formerly Market Facts), where he held a number of positions, including head of Global Automotive, executive director of International New Business Development and leader of two global conferences—one in Beijing and one in Cairo. Following his tenure at Synovate, Levin joined TNS as head of its Consumer Sector. He was quickly elevated to president of Client Services and Relations, where he and Bob Tomei, current president of IRI’s Consumer & Shopper Marketing, co-led its North American business. In February 2010, Levin joined IRI to lead its Survey Solutions group and was then promoted to run its overall Consumer Insights business. In 2015, he was tapped for a newly created role to lead IRI’s Business Development – New Solutions, where he oversees the commercial sales strategy and drives new product adoption among clients. Levin is a frequent speaker at a number of industry events, including Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous periodicals.




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